Privacy Policy

_Last updated: 25th June 2025

The Urban Historian (“we”, “us”, “our”) is a brand operated by Lexa Labs Pte Ltd. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (www.theurbanhistorian.sg) or register your child for our lessons.

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Information We Collect

- **Information you provide:**
If you contact us (e.g., via WhatsApp or email), we may collect your name, email address, and phone number.
- **Registration information:**
When you register your child for our lessons, you may provide your child’s name, school, and contact number. This information is collected from parents/guardians only, not directly from children.
- **Automatically collected data:**
We may collect non-identifiable information such as your IP address, browser type, and usage data for analytics and security.

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2. How We Use Your Information

We use your information to:
- Respond to your inquiries and provide information about our services.
- Register your child and conduct online lessons.
- Communicate with you regarding your child’s lessons.
- Improve our website and services.
- Comply with legal obligations.

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3. Sharing Your Information

We do **not** sell your personal information.
We may share your data with trusted service providers (e.g., website hosting, lesson platforms) as needed to operate our services, or if required by law.

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4. Data Security

We use reasonable measures to protect your data. However, no system is completely secure; use of our website and services is at your own risk.

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5. Data Retention

We retain your information only as long as necessary to provide our services or as required by law.

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6. Children’s Privacy

Our website and registration process are intended for parents and guardians. We do not knowingly collect personal information directly from children. If you believe a child has provided us with personal data, please contact us at **contact@lexa.sg** for prompt removal.

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7. Your Rights

Depending on your location, you may have the right to access, correct, or delete your personal data. To exercise your rights, contact us at **contact@lexa.sg**.

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8. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date.

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9. Contact Us

For any questions or requests regarding your privacy, please contact us at:
**contact@lexa.sg**

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